Correcting Architecture Deficiencies – Navigation Links

Link development is not about getting exact match keyword phrases as text link anchors or even getting a diluted matched phrase or a broadly focused keyword as a text link anchor to influence search engine ranks. All you really need is the link, “no matter the anchor”.

In short, PageRank will do what it is suppose to do whether that is to a link anchor and passing that value on but it can also drive value directly to just a title element (enhancing on-page keyword oriented elements) of the landing page without needing the link to be anchored as such.

In fact, you can pass that value from any landing page to any other internal page and driving up your ranks for the subsequent page using your “exact match link anchors” internally as navigational links to that new page and that “will” induce ranks.

It is understood that external link anchors to your page(s) are monumentally beneficial, but of course, that approach is also widely abused and now aggressively targeted as webspam. However, if you flip the model around and you acquire the benefits without the attached stigma as you beat the competition.

Let’s try that.

I’m going to quickly simulate unrelated link anchors much like “click here” or a social media “Website” reference link (such link anchors are irrelevant to the ranking cause) and develop them to this page so I can drive results for a completely different set of page(s) and topics without developing ant direct links to such pages or matched link anchors to the phrases i wish to rank and let’s see what happens.

I’ve setup a sub-domain as Example #1 and this will be the only link to it which is (according to Google) merely an internal navigation link. The entrance to this subdomain is Professional.

Architecturally this strategy is based on building what I have coined the Backpath.

The BACKPATH is derived from BACKlink and PATHfinder.

A backlink is defined as a hypertext link received by a web page, directory, site, or domain from another web page, directory, site, or domain.

A pathfinder is a person who goes ahead and discovers or shows others a path or way; as in, “look what I found here,” or “here’s another take on the same question“.

In this way, a pathfinder will use backlinks to share topics of interest they have discovered with their readership. Over time, as more and more Pathfinders share their discoveries with their patronage a track-able growing Backpath of relatedness can be identified.

The more generations of relatedness there are from the primary source(s) of authorities to a definitive set of topics the more explosive the resulting output in ordered ranks can be realized.

From a standpoint of architecture the navigational link anchors I chose to represent the topics also parallel the phrases I intend to rank the sub-domains topics including:

Professional

  • Professional Development
    • Progression of Professional Development
    • Professional Development Advantages
    • Professional Education
      • Professional Education Seminars
      • Furthering Professional Education
    • Professional Mentoring
      • Professional Mentoring Relationship
      • Professional Mentoring Qualities
    • Professional Training
      • Professional Training Costs
      • Professional Training Apprenticeship Programs
      • Professional Training Fact Finding

    UPDATE JULY 25, 2013

    So:

    1. A brand new domain purchased on July 5, 2013
    2. This page was created on July 16, 2013 which, is generally somewhat related the professional development topics
    3. An unrelated domain name is redirected to quickly simulate links to this page using 100% unrelated anchors
    4. With the only other relatedness being the internal navigation link anchored as “professional” to the targeted subdomain where the same word is included in all the subsequent page topics, title elements and also included in all further navigation links to each associated page, we have:
      • Professional Development
        • Progression of Professional Development (Page #1 bottom)
        • Professional Development Advantages (Page #2 bottom)
        • Professional Education
          • Professional Education Seminars (Page #10 top)
          • Furthering Professional Education (Page #9 top)
        • Professional Mentoring
          • Professional Mentoring Relationship (Page #2 bottom)
          • Professional Mentoring Qualities (Page #2 bottom)
        • Professional Training
          • Professional Training Costs (Page #5 bottom)
          • Professional Training Apprenticeship Programs (Page #1 top)
          • Professional Training Fact Finding (Page #1 – #3)

    The point of this – you don’t need exact match link anchors on any other domain. You merely need the link juice and then creative internal architecture (commonly associated with the philosophy of silo architecture) and on-page optimization best practices.

    Be that as it may, the longer the bathpath the more compelling your results.

    UPDATE AUGUST 22, 2013

    So:

    1. New domain purchased on July 5, 2013
    2. This page created on July 16, 2013, generally related to professional development and links to a new subdomain
    3. An unrelated domain name is redirected to quickly simulate links to this page using 100% unrelated anchors. Total cost $413.67
    4. The only relatedness to the subordinate pages are the internal navigation link anchored as “professional,” and more specific subordinate targeted phrases optimized

The noted results are fairly stable and there isn’t a single external link pointing to any of the ranking pages. This was done with a single PR5 redirected domain… the power of ONE isn’t a scheme and it does not violate Google’s guidelines no matter what the talking heads that never attempted anything like this claim.

Granted these are not #1 results for moderately useful commercial phrases but that wasn’t the point of this project. The point was to show “brand oriented links ONLY” (their non-relatedness to the targeted phrase) are equally valuable to ordered ranks so long as your internal architecture (namely navigation link anchors) support the phrases you wish to target.

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